PODCASTING IS MONETISING WITHOUT YOU

Summary from the TLDR Marketing newsletter

Podcast ad spending is rising fast, but Spotify is moving away from ads. Its Partner Program pays creators directly through subscriptions and platform revenue. Over 70% of shows have joined, with listening hours up 25%. Some creators now earn far more than on YouTube. Networks are losing out, as Spotify blocks ads for Premium users. Podcasts are also shifting into video, live shows, and influencer content. Spotify's aim is not to win podcasting, but to rebuild it on its own terms.