HOW TO BECOME PASSIONATE ABOUT DELIVERING SHAREHOLDER VALUE

Summary from the TLDR newsletter

Many engineers believe their jobs are to write good code, thinking that delivering shareholder value is the company's business, not theirs. Delivering shareholder value means making the company stock price go up and stay up. Shareholder value is part of the software design process - engineers should be connected to the financial goals of the company. Not all engineers are working in situations that can affect shareholder value, but those who work in more functional environments have a real opportunity to shape the financial situation of their companies, for good or ill.