BUILDING AN AI-ENABLED MARKETING TEAM

Summary from the TLDR Marketing newsletter

Startups can now run marketing operations with as few as 5 people by combining a lean human team with AI tools. A traditional 30-person team at Postmates costs $2.5M annually. However, a modern AI-enabled team of 8 can achieve similar output for about $700K, a 72% reduction. The new structure includes one marketing lead, one or two offshore executors, and AI tools for tasks. Companies that adopt this model early could gain an 18-month competitive edge.