5 AMAZON ADS FEATURES YOU'RE NOT USING—BUT SHOULD BE

Summary from the TLDR Marketing newsletter

Non-endemic ads let non-retail brands target Amazon's vast audience using first-party data. Amazon Retail Ad Service centralizes campaign management across retailers but still lacks scale. Amazon Attribution tracks how external channels drive Amazon sales. Social commerce is growing around Prime Day, with influencer content on TikTok and Meta driving traffic to Amazon. Prime Video and Live Sports offer ad space with diverse audiences, giving brands more ways to reach customers through streaming and live events.