YOU ARE WHAT YOU LAUNCH: HOW SOFTWARE BECAME A LIFESTYLE BRAND

Summary from the TLDR Web Dev newsletter

Software has transitioned from being purely functional to becoming a form of self-expression and a lifestyle brand. The apps people choose, like Notion and Obsidian, signal taste and align them with specific tribes or identities. Companies are now focusing on aesthetics and vibes in addition to functionality, creating tools that reflect and reinforce a curated image.