CHATGPT REFERRALS TO NEWS SITES ARE GROWING, BUT NOT ENOUGH TO OFFSET SEARCH DECLINES

Summary from the TLDR AI newsletter

Users are increasingly getting their news directly from AI or AI-powered search results. The number of news searches on the web that resulted in no click-throughs since the launch of Google's AI Overviews has grown from 56% to nearly 69% as of May this year. News-related prompts in ChatGPT grew by 212% from January 2024 through May 2025. Visibility in Google Search results and good SEO practices may no longer deliver the value they did before AI.