THE ART OF COLD-EMAILING A BILLIONAIRE

Summary from the TLDR Founders newsletter

Over half of billionaires have responded to this founder's cold emails, including Travis Kalanick and Eric Lefkofsky. Before writing, spend 90% of your effort figuring out the trade: what you want and what makes it worthwhile for them. Then hit four principles: establish competency fast, make your ask clear with the value to them, transparently state your self-interest, and show extra effort beyond the email. Most people think cold email is about persuasion when it's actually about understanding what the recipient values.