RIBENA'S CLASSY NEW LOOK PROVES THE POWER OF THE SUBTLE REBRAND

Summary from the TLDR Design newsletter

Ribena has unveiled a subtle yet impactful rebrand in collaboration with design agency Elmwood, aiming to modernize its image while preserving its heritage. The updated design features a refined wordmark by typographer Luke Ritchie, a new "juicy droplet" icon, and more vibrant packaging that emphasizes freshness and indulgence. This refresh demonstrates how small, thoughtful adjustments can effectively revitalize a legacy brand without losing its identity.