FRESH EYES EFFECT

Summary from the TLDR Design newsletter

When we stop questioning routines and operate on autopilot, we lose creativity—something that can be reignited by inviting "fresh eyes" to challenge long-held assumptions and flip familiar processes, like how we hire, market, or support customers. This “power of 180” shows that breakthrough ideas often come not from deep domain expertise, but from outsiders unburdened by norms capable of spotting overlooked problems and offering surprising, valuable perspectives.