CRAFTING YOUTHFUL BRANDS: MOMA'S PLAYFUL VISUAL IDENTITY

Summary from the TLDR Design newsletter

Athletics developed a vibrant and accessible brand identity for MoMA's School & Teacher Programs, aiming to make modern art feel welcoming and exciting for young learners. The new design encourages self-expression, curiosity, and a lasting connection to art by combining playful visuals, student-friendly language, and hands-on materials.