THE NEED FOR A NEW TRIO: PM, PMM, AND GROWTH

Summary from the TLDR Marketing newsletter

Product development has become faster and more accessible with AI, but that shift increases the pressure on teams to get positioning, messaging, and distribution right. A modern product team needs three core roles working in sync with the Product Manager defining and building the product, the Product Marketing Manager connecting it to market needs, and the Growth Owner optimizing reach and impact. This trio expands the influence of product beyond technical teams and ensures that customer insights and business goals stay connected throughout the entire product lifecycle.