WHAT DOES “AUTHENTICITY” MEAN IN THE AGE OF AI?

Summary from the TLDR Marketing newsletter

62% of consumers say they would trust brands more if those brands were transparent about their use of AI. As generative tools become central to the creative process, the meaning of authenticity is shifting from an emphasis on human authorship to the quality and emotional impact of the final output. Designers are adjusting by using AI as a collaborative tool and focusing on crafting work that aligns with brand values and audience expectations.