THE RISE OF THE CREATIVE GENERALIST: WHY BEING 'GOOD AT LOTS OF THINGS' IS BECOMING A SUPERPOWER

Summary from the TLDR Design newsletter

In today's rapidly evolving creative industry—shaped by AI, tighter budgets, and shifting client needs—being a multi-skilled generalist is no longer seen as a compromise but a major competitive advantage. Clients now favor adaptable creatives who can confidently deliver across disciplines, offering both strategic thinking and flexibility, making them more valuable than ever in a landscape where range equals resilience.