HOW GRANOLA AI GROWS

Summary from the TLDR Founders newsletter

You look at Granola and think "another AI meeting notebook," then see 10% weekly growth and get confused. How did it win in a market with 20+ competitors? Granola realized everyone was solving the wrong problem. Competitors assumed people wanted perfect AI transcripts, but Granola noticed something: people actually like taking notes - it helps them pay attention. They just miss stuff. So instead of replacing note-taking, the company enhanced it. VCs loved it because it worked invisibly (no embarrassing bot joining calls) and made their scattered notes actually useful.