5 BRANDS THAT GOT CULTURAL PARTNERSHIPS RIGHT

Summary from the TLDR Marketing newsletter

Successful cultural partnerships go beyond surface-level collaborations. Brands like Duolingo, Dior, Nike, Gentle Monster, and LVMH invite communities to shape their work. Duolingo's Eid content connects with Muslim users, Dior honors Indian artisanship, Nike collaborates with Indigenous designers, Gentle Monster gives Jennie Kim creative control, and LVMH blends French luxury with Japanese artistry. These partnerships honor traditions, build genuine connections, and make culture central to their marketing strategies.