EMPTY SCREENS MAKE MORE MONEY THAN BUSY ONES

Summary from the TLDR Marketing newsletter

"Word of Sight" is a strategy where products market themselves by being seen. Shazam's large on-screen logo turns user behavior into passive promotion, especially in places like concerts and cafes. Readwise does this on social media by requiring users to tag @readwise to save tweets, turning each save into a visible promotion. To apply this, use bold visuals, embed branding into shared content, and make public actions central to functionality.