THE ECONOMY IS SO OFF THE RAILS THAT THEY'RE TRYING TO FIGURE OUT HOW TO MAKE ADS SPECIFICALLY TARGETED AT AI BOTS

Summary from the TLDR Marketing newsletter

Google is shifting its advertising model to target AI agents instead of humans. Its new protocol, Agent2Agent, enables bots to communicate and perform tasks like financial transactions. This reflects a broader trend where consumers delegate purchases to AI, forcing advertisers into a confusing and unstable new system.