GOOGLE'S NEW APP ‘DOPPL' LETS YOU VIRTUALLY TRY ON OUTFITS USING AI

Summary from the TLDR Marketing newsletter

Doppl allows users to visualize how clothes would look and move on their own bodies using just one image. The app extends Google Shopping's previous try-on features into a standalone experience that includes personalized avatars, outfit animations, and digital closets. It serves as both a consumer tool and a testbed for styling data that may shape Google's future retail strategy.