DON'T BE A ROADBLOCK, SEO NEEDS TO SAY YES

Summary from the TLDR Marketing newsletter

Many SEO teams earn a reputation as blockers by enforcing best practices at the expense of company momentum. This creates organizational friction, causing product and marketing teams to launch initiatives without SEO input and reducing SEO's role to post-launch cleanup. Shift to a mindset that starts with alignment and explores the business need first positions SEO as a strategic partner rather than a gatekeeper.