THE HORSES OF WEB3 MARKETING APOCALYPSE

Summary from the TLDR Crypto newsletter

Web3 marketing is plagued by copied playbooks, like airdrops, fake engagement, and irrelevant campaigns, that fail due to misaligned audiences and lazy execution. Teams should use onchain data to identify real users, critically assess whether an airdrop will retain value, and treat DevRel as a core distribution channel rather than mere support. Genuine creativity, grounded in deep product understanding and user research, trumps recycled tactics, and building conviction through small, honest wins will organically grow a committed community.