BREAKING DOWN SILOS WITH HUMAN-CENTERED DESIGN

Summary from the TLDR Design newsletter

IDEO's Shanghai team used human-centered design to break down silos between leadership and product teams at a consumer products company. When the project sponsor criticized designs as "soulless," IDEO facilitated perspective-sharing exercises and consumer research to align teams around shared goals. The approach helped transform organizational barriers into collaborative innovation, moving beyond traditional "Made in China" production models.