HOW DITCHING PRIDE NOW COULD HURT BRANDS LATER

Summary from the TLDR Marketing newsletter

Some brands that once actively supported the LGBTQ+ community have scaled back their Pride efforts due to political pressure. Target, once a leader in Pride merchandising and sponsorship, has faced backlash for quietly retreating from its DEI commitments. This has prompted organizations like Twin Cities Pride to reject its support. Experts warn that while any brand can return to the space, doing so after pulling back may come across as inauthentic.