AN AI VIDEO AD IS MAKING A SPLASH. IS IT THE FUTURE OF ADVERTISING?

Summary from the TLDR Marketing newsletter

Kalshi, a prediction market platform, released a viral AI-generated ad during the NBA Finals that cost under $2K and was made in just two days. Creator P.J. Accetturo used Kalshi's ideas and dialogue to build a script with ChatGPT, then generated scenes with Google's Veo 3, refining prompts until he had 15 usable clips from 300-400 generations. He stitched the footage together with editing software and added music. The ad's bizarre, meme-style tone helped it reach over 3M views.