HOW INFLUENCER MARKETING LOST ITS EDGE

Summary from the TLDR Marketing newsletter

Influencer marketing remains valuable but is showing signs of decline due to oversaturation and growing consumer skepticism. Tools like SponsorBlock and negative reactions to hashtags like “#ad” show users are actively avoiding influencer content. Trust has eroded further due to controversies like Honey and BetterHelp, with only 12% of people likely to buy influencer-promoted products and 42% of those regretting it.