OPENAI USED A 50-YEAR-OLD PRICING METHOD TO NAIL CHATGPT PRO'S $20/MONTH PRICE

Summary from the TLDR Marketing newsletter

OpenAI used the Van Westendorp Price Sensitivity Model to set ChatGPT Pro's $20 monthly price. The model relies on four survey questions that ask when a product is too expensive, too cheap, getting expensive, and a bargain. By plotting the responses, OpenAI identified where perceptions of value and cost overlapped, revealing the optimal price range based on real user feedback rather than internal guesswork.