SUBSTACK IS THE BEST PLACE ON THE INTERNET – LET'S HOPE THE BRANDS DON'T RUIN IT

Summary from the TLDR Marketing newsletter

Substack has avoided the typical decline of social platforms by rejecting ads and focusing on direct creator-reader relationships. It earns revenue by taking a cut of subscription fees, with over 50 creators making more than $1M annually. While its growth and recent brand involvement, including American Eagle and Hinge campaigns, raise questions about preserving its original appeal, creative brand use that fits the platform's style could benefit both creators and advertisers. The challenge will be maintaining Substack's special, ad-free experience as it evolves.