META'S ADVANTAGE+ ADDS GEN AI TOOLS FOR ADVERTISERS AND AGENCIES

Summary from the TLDR Design newsletter

Meta announced new generative AI features for its Advantage+ advertising platform at Cannes Lions, including tools that transform still images into dynamic videos and enable consistent branding at scale. The updates include video highlights that extract key scenes, Virtual Try-On expansion, and Creative Sticker call-to-action buttons for Facebook and Instagram content. Meta reports that existing Advantage+ campaigns already boost return on ad spend by an average of 22%, with backend AI improvements increasing conversions by up to 5%.