KIT STUDIO CRAFTS A VIBRANT IDENTITY FOR RAISE THE ROOF, A MUSIC-LED MOVEMENT TACKLING YOUTH HOMELESSNESS

Summary from the TLDR Design newsletter

“Raise the Roof” is a music-led campaign by Centrepoint that blends high-energy performances with a powerful mission to raise awareness and funds for youth homelessness. Designed by Kit Studio, the visual identity strikes a balance between joy and urgency. It uses a hand-raise symbol with a house motif to unify the branding across digital and physical platforms, aiming to create a lasting and meaningful movement.