TIKTOK LAUNCHES NEW AI TOOLS FOR ADVERTISERS, INCLUDING AI AVATARS FOR VIDEO ADS

Summary from the TLDR Design newsletter

TikTok has launched new AI advertising tools, including image-to-video and text-to-video capabilities, plus a Showcase Products feature that allows AI avatars to hold or wear advertised items. These additions expand TikTok Symphony, the platform's existing AI advertising toolkit. The new features, which reflect an industry-wide trend toward automated ad creation using generative AI, will be available globally to advertisers in the coming weeks through TikTok Symphony Creative Studio.