PAYPAL DEBUTS SHOPPABLE ADS FOR PUBLISHER SITES

Summary from the TLDR Marketing newsletter

PayPal's Storefront Ads is a shoppable ad format that lets consumers browse and purchase products directly within publisher sites and apps without being redirected. The ads use PayPal's shopping data and payment tools to enable seamless checkout via PayPal or Venmo. Business Insider, Vox Media, and Horizon Media are early partners. A US rollout is planned for later this summer.