THE ART SECRET BEHIND ALL GREAT DESIGN

Summary from the TLDR Design newsletter

Visual composition serves as a basic language that communicates meaning even before we get to the actual content. We tend to "read" a composition intuitively, much like we process grammar in writing, which is why a well-designed layout feels satisfying even before we engage with the text. That's why it's a good idea to spend extra time on wireframing during the design process. If a layout works well with placeholder elements, it will end up supporting whatever final content you add later.