‘THE ATTENTION DIVIDEND' – PREMIUM LARGE FORMAT DOOH COMMANDS 5X MORE ATTENTION THAN DIGITAL CHANNELS

Summary from the TLDR Marketing newsletter

Premium large format Digital Out of Home (DOOH) ads are far more effective at capturing attention than online digital formats. They generate 5X more attention and hold it significantly longer. Viewers engage with these ads 8.2X longer than online display, 5.5X longer than social media, and 1.6X longer than online video. They also drive up to 2.5X higher brand recall and brand choice when using video creatives. This increased attention is linked to long-term brand profitability, especially when premium DOOH is combined with standard OOH. 3D DeepScreen formats also boost brand desirability by 32%.