TLDR Founders · MISCELLANEOUS

ASANA VS MONDAY.COM

onlycfo.io7 min read

Summary from the TLDR Founders newsletter

Asana traded higher than Monday.com in 2021 despite worse metrics because Facebook co-founder Dustin Moskovitz owns 56% and pumped $1B into the stock. The market bought his "future of work" narrative over Monday's actual numbers. Today, the truth is brutal: Monday trades at 3x Asana's multiple with 30% margins vs 1%, grows 3x faster, and has 112% NRR, while Asana's collapsed to 95%. Build a business that wins on fundamentals, not founder mystique.