ELAD GIL'S FRAMEWORK FOR SPOTTING BILLION-DOLLAR MARKETS

Summary from the TLDR Founders newsletter

Minted looked like a wedding invitation site. Gusto was boring payroll software. Both became billion-dollar companies. Elad Gil's playbook: find markets everyone avoids for dumb reasons. Payments were "too risky" until Stripe built better fraud tools. Gusto's founders watched their parents struggle with ADP monthly and fixed it.