HOW (AND WHEN) TO RAISE MONEY IF YOU'RE PRE-REVENUE

Summary from the TLDR Founders newsletter

Short answer: don't raise pre-revenue - it's usually easier to just get paying customers first. However, if you're building hardware like Rivian, network effects like Uber, or heavily regulated products like Coinbase, you might actually need cash upfront. If that's you, what works is: teams with deep industry expertise, 75k+ free users who can't live without your product, viral social media launches, or top accelerators writing $500k checks. Just know that getting your first $1,000 in revenue is still probably easier than any of these alternatives.