TYPE OF CONTENT CHATGPT IS MORE LIKELY TO CITE

Summary from the TLDR Marketing newsletter

ChatGPT uses current web content only for queries it sees as timely, ranked, or tied to recent events. For evergreen topics, it defaults to its 2024 training data and does not search the web or cite sources. This means a lot of SEO content focused on evergreen queries may not be surfaced in real-time AI responses. Instead, brands have a better chance of being referenced by creating timely, structured, and well-sourced content. Articles with data, rankings, comparisons, and clear citations are more likely to be used.