WHY BEING “CHRONICALLY ONLINE” ISN'T ACTUALLY GOOD FOR SOCIAL PROS

Summary from the TLDR Marketing newsletter

True strategy comes from knowing your brand's voice and goals, not chasing every viral trend. Experienced social managers understand platform content without endless scrolling. Audiences prefer thoughtful engagement over immediate replies, and meaningful content outperforms fast content. To create original work, social pros study why content performs well. Social media reflects culture but does not create it.