MARKETERS USING AI PUBLISH 42% MORE CONTENT [THE STATE OF AI IN CONTENT MARKETING]

Summary from the TLDR Marketing newsletter

A new report from Ahrefs found that 87% of marketers use AI for content creation, allowing them to publish 42% more content monthly compared to those who do not use AI. ChatGPT is the most used AI tool at 44%, followed by Gemini and Claude. Blog posts are the most common AI-generated content type (87%), and top tasks include brainstorming (76%), outlining (73%), and updating (67%). Despite the prevalence of AI, only 4% publish unedited AI content, and 97% edit or review outputs, with 80% doing so manually. Just 16% of companies disclose their use of AI in content.