10 BRANDS KILLING IT ON LINKEDIN RIGHT NOW & WHY

Summary from the TLDR Marketing newsletter

LinkedIn has shifted from a professional network to a content-first platform where brands showcase thought leadership and engage audiences with substance. Companies like Figma, Sephora, and Duolingo have built strong followings by creating content that reflects their company culture, shares relevant industry perspectives, and responds quickly to current events. Their success comes from consistently publishing a mix of content formats such as short posts, videos, and commentary while maintaining a recognizable tone that builds familiarity and trust over time.