AI'S METRICS QUESTION

Summary from the TLDR Marketing newsletter

Metrics evolve as platforms mature, from hits and registered users to more meaningful measures like daily active users and time spent. With AI, there's still little agreement on what counts as meaningful use, whether it's casual prompts, enterprise adoption, or token counts that vary by context. Companies like Google track detailed behavioral signals, but AI products don't have clear equivalents yet. Comparisons to smartphones or the early internet lack context since AI is more accessible and built on existing infrastructure. For now, measuring AI's true impact remains unclear.