FRONTIFY FUTURE'S BESPOKE TYPEFACE CHAMPIONS THE KINETIC FUTURE OF BRANDING

Summary from the TLDR Design newsletter

Frontify Futures has a new, fluid, experimental identity that embodies the platform's mission of exploring brand evolution through a living typographic system. Rather than fixed letterforms, the typefaces exist only momentarily as animated parameters generated on the fly, allowing the brand to evolve alongside the creative landscape continuously it studies.