NEWS SITES ARE GETTING CRUSHED BY GOOGLE'S NEW AI TOOLS

Summary from the TLDR Marketing newsletter

Google's new AI tools are slashing traffic to news sites by replacing traditional search with chatbot answers. HuffPost and Business Insider have seen search traffic drop by over 50% in the past 3 years. The New York Times fell from 44% to 36.5%. In response, outlets such as The Atlantic and Washington Post are focusing on subscriptions, live events, and stronger reader relationships. Many were already battling low public trust and rising competition. Now they also face the challenge of protecting their content from being used to train AI without permission.