CHRIS CHAPMAN'S IDENTITY FOR AGUA DE MADRE FIZZES WITH JOY, MEMORY, AND TYPOGRAPHIC EXCESS

Summary from the TLDR Design newsletter

Chris Chapman reimagined the Agua de Madre brand by blending nostalgic typefaces, bold colors, and sticker-like graphics to create a joyful, chaotic design that defies gut-health drink norms while retaining emotional elements from its original identity.