HOW PLAID FOUND PULL

Summary from the TLDR Founders newsletter

Plaid wasted months building finance apps nobody wanted until Venmo suffered through a painful purchasing process to buy its bank connection backend. That pain proved the demand was real. While Venmo was still buying, Plaid pitched 15 other fintechs with a simple question: "Venmo doesn't want to manage bank integrations themselves - how are you different?" Turns out nobody was different - they all bought Plaid's janky automations because building connections to thousands of banks themselves was impossible.