HOW I'D RUN A SAAS PRICING PROJECT FROM SCRATCH

Summary from the TLDR Founders newsletter

Most startup SaaS companies think about pricing by raising prices 20% and crossing their fingers. However, there are actually different strategies depending on your company stage – the 20% approach can work for new companies that need simple pricing that works, but as you grow, your pricing needs to adapt in this specific order: how many plans you offer, when customers hit usage limits, what features cost extra, and only then the actual prices.