INFLUENCERS ARE TURNING BRAND TRIPS INTO EXCLUSIVE REAL-LIFE FAN EXPERIENCES

Summary from the TLDR Marketing newsletter

95% of Gen Z and millennials want to turn online interests into real-world connections. Influencers like Danielle Pheloung are creating intimate fan experiences offline. In May, she hosted 25 women at a Tribeca workout studio, gifting items from brands like Smart Sweets, Lancôme, and Ouai. Influence today is about access rather than follower count. Brands and platforms such as dcdx's Offline are supporting creators by helping them host meaningful in-person events, connecting brands with communities ranging from small gatherings to larger meetups.