COASTAL COOL: GAGE ROADS HUEY'S LAID-BACK BRANDING AND PACKAGING DESIGN

Summary from the TLDR Design newsletter

Gage Roads' "Huey" Coastal Lager features nostalgic, coastal-inspired branding with retro typography and a charming seagull mascot, reflecting the brewery's Fremantle roots and connection to the sea. Every design element—from the clear flint bottle to the metallic gold 6-pack wrap—was carefully crafted to evoke a relaxed, sun-soaked, and natural coastal experience.