HOW TO DO GEO FOR LINKEDIN AND REDDIT CONTENT

Summary from the TLDR Marketing newsletter

LLMs often source content from Reddit and LinkedIn when making recommendations, even though social content may not directly drive clicks. To optimize for this, create clear, easy-to-read lists or reviews that answer common questions, use AI tools to polish posts for clarity, and encourage customers or partners to mention your brand frequently. Engaging content that generates many comments, especially through open-ended questions or slight controversy, increases the chance of being cited. Comment volume, rather than likes or impressions, strongly influences inclusion in these AI-driven recommendations.