THE PERSONALIZATION OF SOFTWARE

Summary from the TLDR Marketing newsletter

Software has shifted from being personal and expressive, like on MySpace, to mass-market and uniform, like Facebook. Despite the explosion of apps, most are built for general use rather than tailored to individual needs. AI is reversing this trend by making personalized software fast and accessible. Tools like Lovable enable anyone to build apps in seconds, with Lovable now reaching $60M in ARR. Meanwhile, Helium aims to automate software improvement using AI agents that experiment and optimize continuously, boosting outcomes like paywall revenue by over 50%. As AI spreads, it's enabling non-coders to create software and letting software improve itself, reshaping who builds and how.