DO US CONSUMERS CARE ABOUT SUSTAINABLE PACKAGING IN 2025?

Summary from the TLDR Marketing newsletter

77% of US consumers say recyclability is the most important sustainability feature in packaging, yet only a third rank environmental impact among their top purchasing concerns. Functional benefits like shelf life, label clarity, and durability dominate decision-making, especially amid inflation and economic uncertainty. While many still care about sustainability, they expect brand owners to lead the effort without requiring trade-offs in price or performance.